{"id":3095,"date":"2016-06-02T18:36:59","date_gmt":"2016-06-02T18:36:59","guid":{"rendered":"http:\/\/box5167.temp.domains\/~leapica1\/?p=3095"},"modified":"2023-02-21T17:30:25","modified_gmt":"2023-02-21T17:30:25","slug":"podcast-020-oscar-santolalla","status":"publish","type":"post","link":"https:\/\/zohf.me\/lp\/podcast-020-oscar-santolalla\/","title":{"rendered":"Delivering Effective Product Demonstrations with Oscar Santolalla [INTERVIEW]"},"content":{"rendered":"<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=POD4641782349&#038;light=true\" width=\"100%\"><\/iframe><\/p>\n<p>This episode\u2019s guest is on a mission to turn your boring product demonstration into a unique benefits-driven selling experience for technology vendors.<\/p>\n<p><strong>Oscar Santolalla of the <\/strong><a href=\"http:\/\/www.timetoshinepodcast.com\/\"><strong>Time to Shine Podcast<\/strong><\/a> is an engineer turned public speaking trainer who happens to excel at teaching service providers how to deliver killer product demos.<\/p>\n<p>This is a supremely important service for the digital analytics and marketing industry, considering that technology services are the lifeblood of our practice.<\/p>\n<p>And in this episode, Oscar brings his unique framework for planning, creation and preparation for a product demo that will turn prospects into raving fans.<\/p>\n<p><strong>Oscar is launching an <\/strong><a href=\"https:\/\/www.indiegogo.com\/projects\/create-and-deliver-a-killer-product-demo\"><strong>Indiegogo campaign<\/strong><\/a><strong> to fund a brand new book on this topic, called \u201cCreate and Deliver a Killer Product Demo\u201d. <\/strong>Please support this great project, which closes on <strong>June 10th!<\/strong><\/p>\n<h2><strong>In This Episode, You\u2019ll Learn:<\/strong><\/h2>\n<ul>\n<li>The most effective structure of a killer product demonstration<\/li>\n<li>The right kind of pre-work before you begin to create your demo<\/li>\n<li>The importance of analyzing your audience\u2019s needs and desires<\/li>\n<li>Why it&#8217;s all about benefits and value, not features and capabilities<\/li>\n<li>How many times you need to rehearse your demo (it\u2019s more than you think!)<\/li>\n<li>How to avoid the most common pitfalls during product demos<\/li>\n<li><strong>How to help fund his new book, \u201cCreate and Deliver Killer Product Demos\u201d on <a href=\"https:\/\/www.indiegogo.com\/projects\/create-and-deliver-a-killer-product-demo\/\">Indiegogo<\/a> by June 10th!<\/strong><\/li>\n<\/ul>\n<p>[bctt tweet=&#8221;Create Killer Product Demos that Sell More with @OSantolalla\u2019s New Book (Interview) #presenting&#8221; username=&#8221;LeaPica&#8221;]<\/p>\n<h2><strong>People and Resources Mentioned in this Episode:<\/strong><\/h2>\n<ul>\n<li>Support Oscar\u2019s <a href=\"https:\/\/www.indiegogo.com\/projects\/create-and-deliver-a-killer-product-demo\/\">Indiegogo Campaign<\/a> for his Killer Product Demo Book<\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Art-Public-Speaking-Dale-Carnegie\/dp\/1537505130\/ref=sr_1_2?ie=UTF8&amp;qid=1477239292&amp;sr=8-2&amp;keywords=the+art+of+public+speaking+dale+carnegie\">The Art of Public Speaking<\/a> by Dale Carnegie<\/li>\n<li><a href=\"https:\/\/www.toastmasters.org\/\">Toastmasters International<\/a><\/li>\n<li><a href=\"http:\/\/theperfectvoice.com\/\">The Perfect Voice<\/a> &#8211; Vocal exercise training with Roger Love<\/li>\n<li>My guest appearance on the <a href=\"http:\/\/www.timetoshinepodcast.com\/lea-pica-how-to-present-data-effectively-and-inspire-action\/\">Time to Shine Podcast<\/a> with Oscar<\/li>\n<\/ul>\n<h2><strong>How to Follow Oscar:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.timetoshinepodcast.com\/\">Time to Shine Podcast<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/osantolalla\">Twitter<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/oscarsantolalla\">LinkedIn<\/a><\/li>\n<\/ul>\n<h2><strong>Upgrade Tip of the Day:<\/strong><\/h2>\n<p>Take your speaking skills to the next level with <a href=\"http:\/\/theperfectvoice.com\/\">The Perfect Voice<\/a> vocal training with Roger Love.<\/p>\n<h2><strong>Thanks for Listening!<\/strong><\/h2>\n<p>Thanks so much for joining me. Have some feedback you\u2019d like to share, or a question for Oscar? Leave a note in the comments below, and we\u2019ll get back to you!<\/p>\n<p>If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.<\/p>\n<p>If you liked what you heard, <strong>I would love if you could <\/strong><a href=\"https:\/\/leapica.com\/PBMitunes\"><strong>leave me a rating or review in iTunes<\/strong><\/a>. Ratings &amp; reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information!<\/p>\n<p>And finally, <strong>don\u2019t forget to subscribe to the show on <\/strong><a href=\"https:\/\/leapica.com\/PBMitunes\"><strong>iTunes<\/strong><\/a> to get automatic updates and never miss a show.<\/p>\n<p>Special thanks to Oscar for joining me this week. And as always, <strong>viz responsibly, my friends.<\/strong><\/p>\n<h2><strong>What\u2019s your struggle with delivering product demos?<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>This episode\u2019s guest is on a mission to turn your boring product demonstration into a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[70,60,172],"tags":[],"_links":{"self":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3095"}],"collection":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/comments?post=3095"}],"version-history":[{"count":1,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3095\/revisions"}],"predecessor-version":[{"id":48523,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3095\/revisions\/48523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/media\/3097"}],"wp:attachment":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/media?parent=3095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/categories?post=3095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/tags?post=3095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}