{"id":3144,"date":"2016-08-31T22:41:33","date_gmt":"2016-08-31T22:41:33","guid":{"rendered":"http:\/\/box5167.temp.domains\/~leapica1\/?p=3144"},"modified":"2023-03-09T18:31:13","modified_gmt":"2023-03-09T18:31:13","slug":"podcast-022-e-nor","status":"publish","type":"post","link":"https:\/\/zohf.me\/lp\/podcast-022-e-nor\/","title":{"rendered":"Becoming an Indispensable Google Analytics Rock Star with e-Nor [INTERVIEW]"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm?e=POD3936186444&amp;light=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>This episode&#8217;s guests are best known for transforming Google Analytics groupies into insanely skilled measure rock stars.<\/p>\n<p>Feras Alhlou and Eric Fettman are the brain trust behind the company <a href=\"https:\/\/www.e-nor.com\/\">E-Nor<\/a>, and one of my favorite Google Analytics blogs. They focus on providing the knowledge to train savvy audiences, educating lay audiences and the effective use of data within large enterprises.<\/p>\n<p>Together they are releasing a brand new book on winning the Google Analytics game called <a href=\"https:\/\/www.amazon.com\/Google-Analytics-Breakthrough-Business-Impact\/dp\/1119144019\">Google Analytics Breakthrough: From Zero to Business Impact<\/a>. It is massively thorough and is an actionable guide to maximizing the value from the world\u2019s most ubiquitous analytics platform and debuts on September 19th on Amazon.<\/p>\n<p><b>And in this episode, Feras and Eric hash it out with me on how to improve clients analytics investment<\/b><span style=\"font-weight: 400;\">, improving the analyst-stakeholder line of communication and presenting super complex concepts to savvy audiences.<\/span><\/p>\n<p>[bctt tweet=&#8221;Becoming an Indispensable #GoogleAnalytics Rock Star with @eNorInc (Interview) #measure&#8221; username=&#8221;LeaPica&#8221;]<\/p>\n<h2>In This Episode, You&#8217;ll Learn&#8230;<\/h2>\n<ul>\n<li>How to empower the practitioner to prepare for their role as communicator by depending less on verbiage and moving towards more succinct visuals<\/li>\n<li>Why it\u2019s critical to understand what is important to your stakeholders and their business before presenting data<\/li>\n<li>Why telling a story with your data can be a powerful tool that can provide context to your audience and make data more understandable<\/li>\n<li>How to establish quick wins and persuade our stakeholders by using the power of improvement and the basic principles of conversion optimization<\/li>\n<\/ul>\n<h2>People and Resources Mentioned in this Episode:<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.e-nor.com\/\">E-Nor<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Google-Analytics-Breakthrough-Business-Impact\/dp\/1119144019\">Google Analytics Breakthrough: From Zero to Business Impact<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Presentation-Zen-Simple-Design-Delivery\/dp\/0321811984\/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1472684472&amp;sr=1-1&amp;keywords=Presentation+Zen%3A+Simple+Ideas+on+Presentation+Design+and+Delivery\">Presentation Zen: Simple Ideas on Presentation Design and Delivery<\/a><\/li>\n<li><a href=\"http:\/\/www.metabrown.com\/\">Meta S. Brown<\/a> &#8211; Predictive Analytics<\/li>\n<\/ul>\n<h2>How to Follow Feras &amp; Eric:<\/h2>\n<ul>\n<li>Twitter: <a href=\"https:\/\/twitter.com\/ferasa\">Feras<\/a> &amp; <a href=\"https:\/\/twitter.com\/ericfettman\">Eric<\/a><\/li>\n<li>LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/ferasalhlou\">Feras<\/a> &amp; <a href=\"https:\/\/www.linkedin.com\/in\/ericfettman\">Eric<\/a><\/li>\n<\/ul>\n<h2>Upgrade Tip of the Day:<\/h2>\n<p><span style=\"font-weight: 400;\">Use a dummy query parameter for real time validation of campaigns and for tracking test movement throughout the website.<\/span><\/p>\n<h2>Thanks for Listening!<\/h2>\n<p>Thanks so much for joining me. Have some feedback you\u2019d like to share, or a question for Feras and Eric? Leave a note in the comments below, and we\u2019ll get back to you!<\/p>\n<p>If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.<\/p>\n<p>If you liked what you heard, <strong>I would love if you could <\/strong><a href=\"https:\/\/leapica.com\/PBMitunes\"><strong>leave me a rating or review in iTunes<\/strong><\/a>. Ratings &amp; reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information!<\/p>\n<p>And finally, <strong>don\u2019t forget to subscribe to the show on <\/strong><a href=\"https:\/\/leapica.com\/PBMitunes\"><strong>iTunes<\/strong><\/a> to get automatic updates and never miss a show.<\/p>\n<p>Special thanks to Feras and Eric for joining me this week. And as always, <strong>viz responsibly, my friends.<\/strong><\/p>\n<h2>What&#8217;s your struggle with talking to your business stakeholders?<\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This episode&#8217;s guests are best known for transforming Google Analytics groupies into insanely skilled measure&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174,53,70,60],"tags":[],"_links":{"self":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3144"}],"collection":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/comments?post=3144"}],"version-history":[{"count":1,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3144\/revisions"}],"predecessor-version":[{"id":48521,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3144\/revisions\/48521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/media\/3149"}],"wp:attachment":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/media?parent=3144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/categories?post=3144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/tags?post=3144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}