{"id":3213,"date":"2016-11-08T09:20:10","date_gmt":"2016-11-08T09:20:10","guid":{"rendered":"http:\/\/box5167.temp.domains\/~leapica1\/?p=3213"},"modified":"2023-03-09T18:29:59","modified_gmt":"2023-03-09T18:29:59","slug":"podcast-024-justin-cutroni","status":"publish","type":"post","link":"https:\/\/zohf.me\/lp\/podcast-024-justin-cutroni\/","title":{"rendered":"Training Google Analytics Grasshoppers into Analyst Ninjas with Justin Cutroni [INTERVIEW]"},"content":{"rendered":"<p><iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=POD4290733861&#038;light=true\" width=\"100%\"><\/iframe><\/p>\n<p>This episode&#8217;s guest is best known for equipping analysts with Google Analytics firepower. <a href=\"http:\/\/www.cutroni.com\">Justin Cutroni<\/a> is the Analytics Advocate at Google and works with educational teams to drive content strategy, product teams to provide real-user feedback and sales and marketing teams to help evangelize Google\u2019s analytics products.<\/p>\n<p>Justin helps analytics practitioners get the most out of their Google Analytics investment, has written three Google Analytics book, and is the mastermind behind the <a href=\"http:\/\/cutroni.com\/\">Analytics Talk<\/a> blog. He has presented across the globe and uses a presentation style that is authoritative, approachable and easy to understand.<\/p>\n<p><strong>And in this episode, Justin hashes it out with me on how to become an indispensable Google Analytics rockstar.<\/strong><\/p>\n<p>[bctt tweet=&#8221;Turning Google Analytics Grasshoppers into Ninjas with @JustinCutroni (Interview) #measure&#8221; username=&#8221;LeaPica&#8221;]<\/p>\n<p><strong>In This Episode, You\u2019ll Learn\u2026<\/strong><\/p>\n<ul>\n<li>Why it\u2019s imperative for your audience to understand the metrics and how this helps them make informed business decisions<\/li>\n<li>How to develop a personal relationship with stakeholders and why investing in these relationships is essential to your career success<\/li>\n<li>How to use empathy to connect to clients experiences and connections, which facilitates the client understanding the data in a more meaningful way<\/li>\n<li>How to use analogies to present technical information in a comprehensible way<\/li>\n<li>What to do as a presenter to engage and energize your audience<\/li>\n<li>To create a cohesive experience by identifying and sticking with one presentation style<\/li>\n<\/ul>\n<p><strong>\u00a0People and Resources Mentioned in this Episode:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/cutroni.com\/\">Justin Cutroni<\/a><\/li>\n<li><a href=\"http:\/\/analytics.google.com\">Google Analytics<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/2em3JmQ\">Performance Marketing with Google Analytics<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/2eHjqbm\">Google Analytics: Understanding Visitor Behavior<\/a><\/li>\n<li><a href=\"http:\/\/www.kristaseiden.com\/\">Krista Seiden<\/a><\/li>\n<li><a href=\"http:\/\/cutroni.com\/\">Analytics Talk Blog<\/a><\/li>\n<li><a href=\"http:\/\/www.seerinteractive.com\/about\/team\/wil-reynolds\/\">Wil Reynolds &#8211; Seer Interactive<\/a><\/li>\n<li><a href=\"http:\/\/analyticsdemystified.com\/blog\/adam-greco\/\">Adam Greco<\/a><\/li>\n<li><a href=\"https:\/\/leapica.com\/blog-podcast-018-rand-fishkin\/\">Rand Fishkin<\/a><\/li>\n<li><a href=\"https:\/\/leapica.com\/blog-podcast-015-june-dershewitz\/\">Analogies for Complex Concepts with June Dershewitz<\/a><\/li>\n<\/ul>\n<p><strong>How to Follow Justin:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/cutroni.com\/\">Analytics Talk Blog<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/justincutroni\">Twitter<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/justincutroni\">LinkedIn<\/a><\/li>\n<\/ul>\n<p><strong>Upgrade Tip of the Day:<\/strong><\/p>\n<ul>\n<li>DON\u2019T USE A LOT OF BULLET POINTS. PS &#8211; <a href=\"https:\/\/leapica.com\/blog-better-bullet-points-solution\/\">Do this<\/a> instead.<\/li>\n<li>Keep removing ancillary information until it doesn\u2019t make sense. Then go one step backward.<\/li>\n<li>Using simple animation to reveal key information at the right time can emphasize your message (such as a .5 second fade-in). Using animations like swirl, jump and bounce can be a distraction.<\/li>\n<\/ul>\n<p><strong>Thanks for Listening!<\/strong><\/p>\n<p>Thanks so much for joining me. Have some feedback you\u2019d like to share, or a question for Justin? Leave a note in the comments below, and we\u2019ll get back to you!<\/p>\n<p>If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.<\/p>\n<p>If you liked what you heard, <strong>I would love if you could <\/strong><a href=\"https:\/\/leapica.com\/PBMitunes\"><strong>leave me a rating or review in iTunes<\/strong><\/a>. Ratings &amp; reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information!<\/p>\n<p>And finally, <strong>don\u2019t forget to subscribe to the show on <\/strong><a href=\"https:\/\/leapica.com\/PBMitunes\"><strong>iTunes<\/strong><\/a> to get automatic updates and never miss a show.<\/p>\n<p>Special thanks to Justin for joining me this week. And as always, <strong>viz responsibly, my friends.<\/strong><\/p>\n<h2>What\u2019s your struggle with talking to your business stakeholders?<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>This episode&#8217;s guest is best known for equipping analysts with Google Analytics firepower. Justin Cutroni&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174,53,70,60],"tags":[],"_links":{"self":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3213"}],"collection":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/comments?post=3213"}],"version-history":[{"count":1,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3213\/revisions"}],"predecessor-version":[{"id":48519,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3213\/revisions\/48519"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/media\/3216"}],"wp:attachment":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/media?parent=3213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/categories?post=3213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/tags?post=3213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}