{"id":3828,"date":"2018-02-15T17:00:36","date_gmt":"2018-02-15T17:00:36","guid":{"rendered":"http:\/\/box5167.temp.domains\/~leapica1\/?p=3828"},"modified":"2023-03-13T15:46:39","modified_gmt":"2023-03-13T15:46:39","slug":"podcast-031-evan-lapointe","status":"publish","type":"post","link":"https:\/\/zohf.me\/lp\/podcast-031-evan-lapointe\/","title":{"rendered":"Psychology-Based Persuasive Presentation Principles with Evan LaPointe"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Psychology-Based Persuasive Presentation Principles with Evan LaPointe&#8221; subhead=&#8221;Present Beyond Measure Ep. 031&#8243; text_orientation=&#8221;center&#8221; header_fullscreen=&#8221;on&#8221; background_overlay_color=&#8221;rgba(31,39,81,0.73)&#8221; module_class=&#8221;blog-hero-section&#8221; _builder_version=&#8221;4.6.1&#8243; title_font=&#8221;||||||||&#8221; title_text_color=&#8221;#ffffff&#8221; title_font_size=&#8221;50px&#8221; title_letter_spacing=&#8221;1px&#8221; title_line_height=&#8221;1.5em&#8221; subhead_text_color=&#8221;#76c8d6&#8243; subhead_font_size=&#8221;25px&#8221; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_image=&#8221;https:\/\/leapica.com\/wp-content\/uploads\/2018\/02\/Lea-Pica-Present-Beyond-Measure-031-Evan-LaPointe-Featured.png&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;175px||175px|&#8221; custom_padding_tablet=&#8221;75px||75px|&#8221; custom_padding_phone=&#8221;0px||0px|&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;fade&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;25px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;750px&#8221; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;750px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.13.0&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong>Listen in:<\/strong><\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm?e=POD2007211547&amp;light=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><strong>About My Guest:<\/strong><\/h2>\n<p>Evan LaPointe is an industry-recognized entrepreneur, writer and speaker, and dear colleague, and is a rare mix of businessman and passionate geek.<\/p>\n<p><strong>He is the inventor of Satellite, now known as <\/strong><a href=\"https:\/\/dtm.adobe.com\/\"><strong>Adobe DTM<\/strong><\/a><strong>, <\/strong>a dynamic tag management system that is used on thousands of websites worldwide to deploy the Adobe Analytics suite.<\/p>\n<p>Before launching his newest business focused on teaching businesses how to become innovative, Evan has founded and helped lead several businesses, including Satellite which was sold to Adobe Systems and has gone on to be one of the most adopted digital marketing technologies in the world, in use on over 65,000 of the world\u2019s largest web sites.<\/p>\n<p>In addition to inventing Satellite, Evan has also leveraged his early career experience in finance to pioneer many techniques in the digital analytics space, including techniques around marketing attribution, response analysis, assist and latency analysis, and he currently has two patents pending on techniques for cross-platform data capture and real-time decisioning.<\/p>\n<p>Evan has a passion for psychology that he infuses his pitches presentations with. It\u2019s a super refreshing and fascinating angle with <strong>understanding yourself better as the key to winning with your audience.<\/strong><\/p>\n<p><strong>And in this episode,<\/strong> <strong>Evan brings his deep experience as an analyst intermingled with rare neuroscience angle that will help you build trust and innovate in presenting your insights right away!<\/strong><\/p>\n<h2><strong>In This Episode, You\u2019ll Learn\u2026<\/strong><\/h2>\n<ul>\n<li>How Evan learned to persuade and inspire using psychology-based presentation practices<\/li>\n<li>How many and what kind of recommendations to present to build stakeholder trust<\/li>\n<li>How to identify your presentation blind spots and collaborate with others to repair them<\/li>\n<li>His biggest pet peeves in corporate presentations<\/li>\n<li>How studying the structure of music theory can clue you into effective data storytelling<\/li>\n<li>Tips for presenting aggregate numbers and calculations that set the stage for deeper dives<\/li>\n<\/ul>\n<h2><strong>Resources &amp; Links Mentioned<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/amzn.to\/2HbHQGj\">Made to Stick<\/a> by Chip Heath &amp; Dan Heath<\/li>\n<li><a href=\"https:\/\/www.idrlabs.com\/cognitive-function\/test.php\">Carl Jung Cognitive Function Tests<\/a><\/li>\n<li><a href=\"http:\/\/www.myersbriggs.org\/my-mbti-personality-type\/mbti-basics\/home.htm?bhcp=1\">Myers-Briggs Type Indicator<\/a><\/li>\n<li>Presentation templates on Envato\u2019s <a href=\"https:\/\/graphicriver.net\/category\/presentation-templates?ref=lea-pica\">Graphic River<\/a><\/li>\n<li>\u201c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Dunkirk_(2017_film)\">Dunkirk<\/a>\u201d<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" class=\"alignnone size-full wp-image-3858\" src=\"https:\/\/leapica.com\/wp-content\/uploads\/2018\/02\/Twitter-Quote-Post-1.png\" alt=\"Evan LaPointe Quote - Present Beyond Measure Podcast\" width=\"1024\" height=\"512\" \/><\/h2>\n<h2><strong>Evan\u2019s Upgrade:<\/strong><\/h2>\n<ul>\n<li>Get to know yourself a little better with a personality test. Try <a href=\"https:\/\/www.16personalities.com\/\">16Personalities.com<\/a>, which will help you identify your presenting blind spots and choose a buddy to help you work through them.<\/li>\n<\/ul>\n<h2><strong>How to Keep Up with Evan:<\/strong><\/h2>\n<ul>\n<li>Evan\u2019s <a href=\"https:\/\/www.youtube.com\/channel\/UCXx9wZdYRJd8Fy0wX-owKKg\">YouTube Channel<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/evanlapointe\/\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/evanlapointe?lang=en\">Twitter<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for Listening!<\/strong><\/h2>\n<p>Thanks so much for joining me. Have some feedback you\u2019d like to share, or a question for Dustin? Leave a note in the comments below, and we\u2019ll get back to you!<\/p>\n<p>If you enjoyed this episode, please share it using the social media buttons you see at the left of the post.<\/p>\n<p>If you liked what you heard, <strong>I would love if you could <\/strong><a href=\"https:\/\/leapica.com\/PBMitunes\"><strong>leave me a rating or review in iTunes<\/strong><\/a>. Ratings &amp; reviews are extremely appreciated and very important in the rankings algorithm. The more ratings, the better chance of fellow practitioners getting to hear this helpful information!<\/p>\n<p>And finally, <strong>don\u2019t forget to subscribe to the show on <\/strong><a href=\"https:\/\/leapica.com\/PBMitunes\"><strong>iTunes<\/strong><\/a> to get automatic updates and never miss a show.<\/p>\n<p>A very, very special thanks to Evan for joining me this week. And as always, <strong>viz responsibly, my friends.<\/strong><\/p>\n<p><strong>What\u2019s your burning question for Evan on creating persuasive presentations?<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Psychology-Based Persuasive Presentation Principles with Evan LaPointe&#8221; subhead=&#8221;Present Beyond Measure&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[174,213,70,60,327],"tags":[],"_links":{"self":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3828"}],"collection":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/comments?post=3828"}],"version-history":[{"count":2,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3828\/revisions"}],"predecessor-version":[{"id":48592,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/posts\/3828\/revisions\/48592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/media\/3831"}],"wp:attachment":[{"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/media?parent=3828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/categories?post=3828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zohf.me\/lp\/wp-json\/wp\/v2\/tags?post=3828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}